Understand Your Skin, Crack Your Skin Code, Design a Skincare Routine that Works.
I'll Show You How...

Ever looked at another women and thought…
‘Geez, how is your skin so clear and glowy?’

Choosing great skincare can be brain suckingly intimidating – I mean, what do those crazy sounding ingredients lists mean anyway? How do you know if the ingredients on the label are in high enough concentrations to work? How do you know they’re the right ones for your skin type? And…what the heck are those wacky sounding science words, is ‘oxygen infusion’ marketing speel or is ‘pro-xylane’ or ‘EGF cellular activator’ really a thing?

You might be asking yourself…

Do other people know something I don’t?
Will I have to pull out a science textbook to finally make sense of my skincare?
Will I forever be stuck with spots, acne, pigmentation, [insert skin complaint here]?

One word: No. Why? Because you have me!

“Cheryl is my go-to for skincare advice, this clever lady has improved my skin ten fold and it is now clear for the first time in years.”Cara G

I know skin, skincare and skincare ingredients lists like an astronaut knows how to space walk. Yes, I really did just say that, because unlike the extremely dull read of a moisturisers back label, I’m here to make skincare make sense. And I’m here to do it in a way that’s more friend next door than bow-tie wearing professor.

I’m a scientist and skincare formulator with sass.

If you’ve ever wandered the aisles of a beauty store having no clue what will fix your skin troubles.
I’m here for you.

If you’ve ever visited a premium skincare counter to be persuaded into investing 100’s in a completely new skincare routine with no effect.
I’m here for you.

If you’ve ever carefully purchased a new skincare product only to have it make your skin concerns worse.
I’m here for you.

Bottom Line: I’m here for you.

“I’ve personally felt the emotional impact of suffering with a seemingly never ending skin concern. It made me feel rotten, upset, ugly and utterly frustrated. I’d walk into work meetings only to feel like all anyone could see of me was the gigantic Vesuvius sized acne cysts and my incredibly oily T-zone. How could anyone take me seriously when I looked like a spotty pubescent teenager?”

I get it. Your skin affects more than just the way you look… it affects how you feel inside, it affects your confidence, it affects your life.

After speaking with medically trained experts, a doctor and a pharmacist who told me, ‘I’d have to accept and live with it’ I decided to take matters into my own hands. I researched until my eyes could read no further. I dove into dermatology textbooks, hungrily absorbed and searched for the latest scientific research papers and investigated trials of skincare ingredients. I became a skincare expert.

And… with educated changes to my diet and skincare, I finally kicked butt to acne and oily skin.

Since 2015 I’ve been making it my mission to help others refind happy skin. I’ve been featured in Top Santé magazine, written for The Huffington Post, Interviewed on BBC radio and won 3 awards for skincare formulation (yes, I’m a skincare formulator too!).


Feeling frustrated by your skin, stuck in a skin spiral?
Let me help you make positive change…


I created the SkinCoach Me plans to help you refind happy skin.

Imagine being able to finally conquer your spots/acne/oily skin/hyper-pigmentation/insert skin concern(s) here.

Imagine how much more confident you’d feel.

Imagine knowing exactly what to do when your skin flares-up 2 days before a big event.

Imagine being the one in control of your skin rather than your skin controlling you.

Imagine knowing, not guessing which skincare products will work wonders for your skin type and skin concerns.

Imagine refinding happy skin.

I make skincare make sense. I empower you to take control.

Here’s how we’re going to do this. Choose one of these 2 options;

SkinCoach Me Pro


Crack Your Skin Code
  • Personalised advice
  • FULL analysis of current skincare
  • Recommended skincare
  • MULTIPLE 1-2-1 coaching calls/email chats
  • Full SkinCoach PDF plan
  • 2 week clear skin meal plan
  • Ongoing email support
Buy Now!

For You If; You have a skin worry or condition and feel like nothing works aka you’re at your wits end!

How it Works; Persistent skin conditions need a care plan that is educated and evolved. Finding a happy place for your skin will take time, trial and perseverance. Whether you have acne, eczema, pigmentation, ageing concerns or more, this plan will help crack your skin code. We start off on the same track as the SkinCoach Me plan with up to 3 follow up reviews to evolve an approach to skincare that works for you.

What you get; A complete PDF SkinCoach plan including a full skincare routine, tailored lifestyle advice and a 2 week clear skin diet plan with up to 3 follow up reviews.

Buy Now!

“Your plan is absolutely amazing, I’m following it religiously and have honestly had many compliments about my skin since, how youthful and glowing it is – friends say they’ve noticed how bad people’s skin is getting (late 20s, all living in London) and ask what my secret is etc. Have told them about you! I feel confident that I’m doing the right thing to prevent ageing and keep my skin as good as it can be so thank you!”Olivia Howarth
“Since our consultation I have been trying out different recommendations that Cheryl gave, and I feel I am now able to care for my skin so much better. I have also noticed vast improvements in my skin since making these changes. I would highly recommend Cheryl’s consultations, as she is so approachable, friendly and informative. I have learnt so much from her and without her support and guidance I would still be blindly struggling with my skin.”

Sophie D
“I purchased Cheryl’s skin care coaching about a year ago. I was a little apprehensive as you never know what you’re going to get when hiring someone online. I can honestly say trusting my skin to Cheryl has been one of the best decisions of my life. I’ve always struggled with acne and when I hit my late twenties it was out of control. I tried everything – dermatologists, accutane, antibiotics, every prescription and over the counter topical you could imagine. Products would work for a few months and my acne would come back with a vengeance.

I stuck with the routine Cheryl gave me and almost immediately saw great results. Fast forward a year later and my skin is the best it’s been ever! I rarely get an occasional pimple and it’s usually gone so much quicker. I actually consulted Cheryl again to see how I can repair my hyperpigmentation and texture from previous breakouts. She’s the only person I trust to give me the proper tools to take care of my skin. Thank you Cheryl for giving me confidence and helping me achieve such great results! “Sarah Bredesen

“I was very impressed by the professionalism of Cheryl’s approach. She told me when she would be responding, she kept to her word, and she produced a comprehensive and impressive report about my skin which made sense to me.

So to the products… Cheryl recommended a number of The Ordinary products and some from other suppliers. There’s been no ill effects – no irritation or discomfort, and in fact I think my skin looks better, clearer, fresher… However, my skincare regime now costs a fraction of my previous brand and I am optimistic that I have the best products available right now to help me combat the inevitable effects of age.”Wendy Lobatto

“If you are looking for a bespoke skincare, diet and lifestyle routine that is designed around scientific evidence, then you want Cheryl Woodman on your team.

Cheryl provides a guiding hand into creating a skincare routine through a personalised SkinCoach plan.

The recommendations I received included products that I had never heard of before, however I was pleasantly surprised as my skin barrier was repaired within weeks and my skin feels the softest it has in years.

Do yourself a favour and get on board for the best skin of your life.”Leanne Getson-Ballan

“I am so glad I purchased the Recommend Me Skin Coach Plan! Cheryl was super thorough and quick to respond. I am new to skincare and had been trying to figure out what to purchase from The Ordinary and was completely overwhelmed. It was so nice to have someone who knows their stuff to guide me. I got a highly personalized plan and instructions at such an affordable price. I have been following my personalized plan for a few months now and am really happy with it. My husband is even considering getting Recommend Me Plan of his own!”Beth A
“Thank you very much for my skin care plan. I can honestly say my skin hasn’t looked so good ever!Naomi D
“Your analysis of existing products is so interesting. Everyone should have this done – such an eye opener!”Rob L
“If anyone is hesitating to purchase the recommend me Skin Coach package can I just say it’s worth every penny!

First it’s not expensive and to be honest you probably waste more buying all the wrong products.

I was recommended products on the Skin Coach that cost £22 then the products themselves which were all under £10 each.

Having sensitive skin I bought two at a time and tested on my skin . Great no reaction here so I was away with the fairies and couldn’t wait!

Cheryl is great she is extremely clever and always replies if I have a query on how to use etc.

I use The Ordinary range. I’ve noticed such a difference in my skin within a few months it’s much calmer in feel, it’s not so red, it used to feel tight and dry in a mornings but now I wake up with soft hydrated skin… Believe me you won’t be disappointed for me it was the right thing to do and saves all the spending and time looking at creams and lotions that aren’t any use to you. ”
Pam B

“Cheryl is an angel. Very happy I found her to help with my skin issues. There are so many products out there, where to start?

It really takes patience and commitment but I’m noticing a big difference with the pimples and acne. I rarely get them, my cheeks remain smooth which is fantastic. I’m looking out and being patient for changes in the dark spots on my cheeks, but I have noticed improvement.

I’m hopeful and excited for continued results with the support of my SkinCoach plan. “Brittany W

“If you have been struggling to obtain a healthy bare skin face, Cheryl is the person to go to. At first, I was sceptical to engage an online help, for fear of being scammed. But Cheryl is far from that. Her insights and her personalized plan were excellent.

I used to ‘trial and error’ when purchasing products for my skin. Now I understand the ingredients and what works for my skin. My skin has improved so much. The acnes have reduced tremendously without the help of Accutane and the likes.Khadijah S


Let me help you get healthy, happy skin you feel fabulous in.

This is what you’re doing now and this is why it’s not working…

First Up: You head to an upmarket skincare counter, ask for advice and get recommended a 3-step solution. These lovely ladies are only able to recommend products from their brand. They’re also trained by marketing teams (not by scientists), so your skin is usually a #2 priority.

Second: You ask for recommendations from an online retailer (in those funky MSN style chat boxes). You’ll be speaking with a fabulous consumer happiness coach, but my friend, they’re also trained about the products they stock by the brands they work with (see #1).

Third: You take recommendations from your best friend/favourite blogger… here’s the thing, their skin type is almost definitely very different to yours.

Fourth: You’re sold by the front label not the back label ingredients list.

These 4 challenges mean choosing great, respectful, working in your best interests skincare is more of an assault course than it should be. It means you end up spending a lot of cash on skincare products you use for a week and end up throwing in the bin. It means you end up making your skin worse and having to spend more cash to help fix it. It means you’re wasting money because you’re stab in the dark buying rather than educated purchasing.

I’m here to change this. To help you find great skin. To save you from having to throw away useless skincare. To help you forever-more make wise skincare investments.

“After just two months of switching to my new routine, I saw immediate improvements in my skin including a reduction in skin bumps (comedones), and my skin just felt so much more hydrated and healthy. I still have some texture on my skin but I have no doubt that I will continue to see good results with this simplified routine.

One of the many great things about the Skin Coach Consultation is that aside from providing brilliant, honest skincare guidance (and a personalised routine that’s entirely bespoke to you), the consultation is designed to educate you on all aspects of your current skincare routine, with a summary of why certain ingredients do or don’t work for your skin. It’s because of this that I actually understand what I’m putting on my face now, and why previous products didn’t work for me.

For this reason – along with the fact that Cheryl is so fantastically understanding, reassuring and knowledgeable (and friendly!) – that I would absolutely recommend the Skin Coach Consultation to anyone. ” Aneysha Wakelin


It’s my mission to help you find ‘take that picture now’
Happy Skin

How do you know if a SkinCoach plan is for you?

Are you struggling to battle acne, hyper-pigmentation, dry skin, ageing or more?

Confused by skincare? Baffled by how to mix it without cancelling out its effects… or worse, causing a sensitivity reaction.

Have you had acne/pigmentation/oily skin for ‘goodness knows how long’ and are feeling completely, utterly frustrated by it?

Invested a crazy amount in skincare without it delivering on its promises?

Fed up with persistently oily/dry/sensitive skin?

Want to know when to invest, when to save and when to steer clear?

Want a step-by-step guide to finding skincare actives that work for you?

Feeling like a yes robot?
My friend, It’s time to choose your solution…

On the other hand, a SkinCoach plan is not for you if;

Your skin is pretty darn awesome already and what you do now, works wonders.

You know exactly how to choose skincare appropriate for your skin.

You already know skincare ingredients, actives and formulas like the back of your hand.

You know exactly how to resolve, calm and remedy your dry/oily/sensitive/acne prone skin.


Got Questions?
Great, because I’ve got answers…


As soon as you join SkinCoach Me or SkinCoach Me Pro, your inbox will be swiftly greeted with a step-by-step online questionnaire.

It’s very simple and easy to complete, but there is also no rush. In part, how long the overall SkinCoach process will take depends on you, and if you want a week to complete the questionnaire – that’s absolutely no problem.

Once I receive your completed questionnaire, I’ll review it within 3 days, coming back to you with any additional questions within this time. Armed with this information (if it’s needed) I’ll then complete your SkinCoach plan within a week. This is when you get to see your personalised SkinCoach PDF plan for the very first time. At which point we’ll schedule in a suitable time to chat over any of your questions.

The Short Answer; SkinCoach Me plans 2-3 weeks and SkinCoach Me Pro plans 2-3 weeks for initial consultation with follow ups over the following 2-6 months.



Ready to invest in great skin?

SkinCoach Me

For You If; You've had a niggling skin concern(s) for quite some time & want intelligent advice with a full plan of attack.

One time payment: £90

SkinCoach Pro Me

For You If; You have a skin worry or condition and feel like nothing works aka you're at your wits end!

One time payment: £250

Invest in Healthy Skin Now

Terms & Conditions; Yes It’s that bit. To read all Click Here.