Aldi’s Lacura Hot Cloth Cleanser is being shouted about. It’s cheap, it works and it’s a rumoured dupe of Liz Earle’s flagship Cleanse & Polish.
…but at 83% of the price.
If Aldi’s Lacura Hot Cloth Cleanser really is a Liz Earle dupe, it could save you almost £120 a year. Imagine what extra treats you could buy with that.
But if you switch, will it be as kind to your skin? Will Aldi’s Lacura Hot Cloth Cleanser treat your skin sensitively? Will it work exactly like the iconic Liz Earle Cleanse & Polish?
Let’s find out my friend…
Liz Earle’s Cleanse & Polish: Why It’s Iconic
All skincare brands have one product which is A-star amazing. It’s the product which gets you chatting. The go-to skincare staple which always needs topping up. The must have which sometimes sells out.
This is Liz Earle’s Hot Cloth Cleanser aka Liz Earle’s Cleanse & Polish.
When it first hit the market, it was one of a kind. A cleanser with almost no bubbles. A moisturiser you used to wash your face with. A gentle, sensitive skin friendly replacement for face wash, gel wash and foaming cleansers.
The magic of the formula is this;
- It’s free from harsh, irritating cleansing ingredients like sodium lauryl sulphate aka SLS
- It’s designed like a moisturiser
- It has skin conditioning ingredients like coconut oil and cacao butter high up in the ingredients list (more about this soon)
- It doesn’t foam
All of these differences mean the iconic Liz Earle Cleanse & Polish is great at protecting your skin barrier during cleansing. This matters because your skin barrier helps keep your skin moisturised and when it’s moisturised, it’s able to stay young and healthy looking. Win, win.
Liz Earle’s Cleanse & Polish vs. Lacura Hot Cloth Cleanser
Ever walked the breakfast aisles of a very well-known supermarket to find your favourite branded cereal smack bang next to an almost look-alike.
These lookalike dupes do all they can to look the exact same as their much more expensive brothers and sisters. They wear the same colours, they take a similar name and they sneakily find shelf space right next to their bickering sibling.
Everything they do shouts Hey I’m the same… but cheaper, pick me now!
…and telling whether the 83% cheaper Aldi sibling is just as good for your skin as the Liz Earle Cleanse & Polish is as simple as it is for breakfast cereal. All you need to do is compare ingredients.
— Cheryl Woodman (@HonestyForSkin) 27 November 2017
If you’ve never tried this before, I’m here for you with helpful and super simple ingredient explaining brackets. Let’s do this…
Lacura Hot Cloth Cleanser Ingredients
Before you can understand how something might work with your skin, you need to eyeball the ingredients list. This is true for all skincare. How it feels should come second… because any product can be made to feel good, all you need to do is add a smooth feeling texturiser. Feeling good and doing good isn’t always the same thing. It’s like milk chocolate coated raisins, yummy in the mouth, not so yummy in the tummy.
Telling whether Aldi’s Lacura Hot Cloth Cleanser is just as good for your skin as Liz Earle’s Cleanse & Polish is a secret which we can let free by comparing the ingredients lists. Here goes…
At first look Aldi’s Lacura Hot Cloth Cleanser looks like a great pick for your skin. It’s free from harsh cleansers aka SLS and of its top listed ingredients, 2 are moisturising and skin conditioning aka fractionated coconut oil (the kind which doesn’t cause spots) and cocoa seed butter.
Top tip: Skincare ingredients lists are exactly like food ingredients lists. Ingredients are listed in order of amount used. Meaning in this formula the top most used ingredients are water, coconut oil and cocoa butter.
For £3.99 a pop, Aldi’s Lacura Hot Cloth Cleanser contains a surprising amount of natural ingredients. But does this mean it can rival Liz Earle’s naturally active Cleanse & Polish?
Let’s take a look…
Liz Earle Cleanse & Polish Ingredients
If Aldi’s budget version of Liz Earle’s Cleanse & Polish is a true dupe, it’ll use a lot of the same ingredients and they’ll also be in about the same place on the ingredients list as placement equals quantity and quantity equals how it works.
Now my friend, what did you see?
Lacura Hot Cloth Cleanser Review
There’s a lot these 2 have in common ‘eh. We have;
- Pretty much the exact same starting ingredients – water, coconut oil and cocoa seed butter
- They use the same emulsifying/cleansing ingredients – Cetearyl alcohol, polysorbate 60, sorbitan stearate
- Both have very similar essential oils
- Both use glycerin to help hydrate your skin
- Both have the same fragrance allergen found in the essential oils used which legally has to be listed on the ingredients list
Using a very critical eye, there are only these 3 differences;
- Liz Earle Cleanse & Polish contains a couple of extra skin conditioners aka cetyl esters, beeswax, hops extract, panthenol
- Lacura Hot Cloth Cleanser uses green tea extract (an antioxidant) which Liz Earle’s Cleanse & Polish doesn’t
- They use slightly different preservative systems
At £3.99 for 200ml, Aldi’s Lacura Hot Cloth Cleanser is a great dupe for Liz Earl’s Cleanse & Polish. It promises a sensitive skin friendly cleanse with no harsh cleansing ingredients. It also impressively has a large amount of naturals. Doesn’t use any old-school sometimes cause allergy preservatives and will condition as well as cleanse your skin.
Side note: Lacura Hot Cloth Cleanser comes with a muslin cloth exactly like Liz Earl’s Cleanse & Polish. Word to the wise – it’s a little more scratchy. To treat your skin extra sensitively, get a pack of muslin cloths from amazon.
Aldi Hot Cloth Cleanser Availability
At 83% cheaper, how can Aldi sell an A+ dupe for Liz Earle’s Cleanse & Polish? And how can it contain so many naturals? Naturals my friend are expensive, which is why its unusual to find so many in grocery brought skincare.
The answer I imagine is why Aldi keep selling out of this very good-looking dupe. It’s a loss leader.
Sometimes supermarkets sell a product to you at a loss to themselves. Sounds like bad business ‘eh? But not if you’re thinking about the long game. Not if you make a special trip to Aldi just for this cleanser to end up picking apples, porridge oats and a bottle of red.
At the time of writing this, Aldi’s Lacura hot cloth cleanser is sold out online and only available in store.
The fact Aldi keep selling out is almost definitely because they’re making a limited number of this loss leader to help get your attention and your beautiful butt into store. It’s also got them a healthy dose of positive PR. Win, win for Aldi. And if you can get your hands on it, win, win for you.
Have you spotted Lacura’s Hot Cloth Cleanser in Aldi? Ready to swap your Liz Earle Cleanse & Polish? Have more questions? Come ask them in the comments below…
Cheryl Woodman is a scientist & award winning skincare formulator who’s more friend next door than bow tie wearing professor. As creator of Honesty For Your Skin her aim is to help you care for your skin in the best ways possible. She’s founder of the natural & fragrance free skincare brand Honesty while also hosting 1 to 1 skincare coaching to help you get your best skin yet. Find out more here.