If you are a long time reader of Honesty For Your Skin then you’ll know that last year I quit my job to work on developing a ‘lovingly effective’ skincare range. I actually walked into my career job workplace one day with a letter of resignation burning a hole in my pocket. Scrap that, in ‘full honesty’ mode, I didn’t even have a printer at home so I had to print THAT darn thing at work. I don’t think anyone has looked more suspicious in the vicinity of a printer! If it were a smaller more mobile object I think my colleagues would have thought I was plotting to steal it, that is HOW shifty I looked.
Today I wanted to share something a bit more personal with you lovelies. Like why the heck did I quit my ‘sure-thing’ career job as a research & development scientist/project manager [those corporate names go on forever!]. What gave me that inner ‘shove’ to stop thinking about it and start actually DOING it and how I plan for ‘Honesty For Your Skin’ to be different. Ya know, just the small things *winks*.
I wanted to empower YOU lovely person reading this…
Arming you with metaphorical ninja skills to fend off attacks from future skincare temptations that don’t do anything for your skin .
This was THE reason why I started Honesty For Your Skin. I want to help you lovelies navigate the waterfalls of advertising and marketing for all those bottles of pretty out there. Don’t get me wrong, I am a supporter of pretty, but pretty PLUS effective, now that is a winner-winner-chicken-dinner!
Thing is, if you don’t know the tools of the trade, and you’re not a scientist then where the heck do you start?
In my last job a lot of the time we would ‘hero’ an A-list ingredient that you guys would know, maybe essential oils, maybe almond oil.. whichever ingredient it was, it would be one that was natural [even though most other bits of the product weren’t] and it would be one that you’d hear and think oh my gosh yes I know that is yum for me.
Here’s the thing, to legally claim that something is in a product you only have to put 0.1% of that A-list ingredient in a pretty bottle. Shocker!
With only 0.1% you are then free to make it famous on the pretty bottle, hero it in ALL your marketing and press and generally worship the hell out of it anywhere you can.
I am not saying that the products I worked on were bad, what I am saying is they could be mis-sold. The reason you’d be tempted to buy it wasn’t what the product would actually give you.
It was like working on a strawberry cake to have it sold as a decadent chocolate cake full of gooey goodness. We tried to follow ‘key-trends’ like natural without actually living them. #JustBeYourself
This made me want to fill your brainy heads with skincare armoury to make sure you can pick up what looks like a skincare treat and do some swifty checks to make sure it actually has the skills to deliver its promises.
I want, scrap that I have an inner child that needs to tell it how it is…
You know those things ‘little people’ say when they haven’t fully developed a ‘social-filter’ yet?
I like your coat, it looks like a rug…
When my mum and dad ‘wrestle’, I get to eat ice-cream!
That man looks like a wolf, maybe he could come live with us & be our pet?
Yup those things. Well I think I still have a hefty dose of that ‘truth serum’ inside me. Just the right amount so I’m not going to be asking any men who look like wolves to live with me, but I am going to tell you exactly the truth about skincare ingredients, claims and what you can hope for something to do for your skin.
That career job that I quit often required a politician like skill set of ‘information is power’ and don’t dish it out till it’s needed. What can I say… I’m a sharer *wink wink*.
— Cheryl Woodman (@HonestyForSkin) 8 June 2016
I wanted to give people skincare options that were packed with good ingredients…
Most of the time when I am writing you a blog post about a ninja skills skincare ingredient then I’ll pull out a few product recommendations for ya too. You know there’s a bazillion skincare treats out there right, I call it the skincare candy store, well it’s actually REALLY hard to find skincare that ticks ALL the boxes to make it an all-round good option. There are some no-no’s, some almost there’s and a lot of ‘you were so close’ skincare options.
The most common offenders are allergens and known irritants, drying alcohols, colourants and a really heavy reliance on silicone texturizing agents that can only sit on top of your skin.
There’s just a lot of stuff that can be in there that’s first skill is not to bring you skin love & I really want to recommend to you something that can give you the MOST skin love you can cram into 1 bottle.
Me time should be me time, you shouldn’t have to deal with a pesky work call [allergen!] or a tantrum-ing 2-year old [irritant!].
I wanted to create something that relied on itself being good & my relationship with you lovelies…
rather than my relationship with a retailer… Don’t get me wrong that bit is important too. It’s just I believe YOU are number 1. That job I quit, I felt like we had this one the wrong way around.
In full circle poetry style, I want to empower you to really KNOW why and what skincare can do for you. I don’t want to rely on a pretty advert that doesn’t tell you ‘the real deal’, I want you to be able to pick the prince out from the frogs!
You come first for me. FullStop.
I wanted quality to be the first priority…
The thing with HUGE companies is they have shareholders and those guys no.1 priority is the dollar sign! You can be lovingly working away on a new product and that pesky profit line means you have to start taking things back out of the shopping cart.
I want to grow Honesty For Your Skin so I can no.1 empower you and no.2 offer you some great, quality skincare options that have a ‘Bob Marley’ load of skin love. It’s not about the dollar, it’s about making enough to help me keep on doing what I’m doing, so I can keep on empowering you.
Well lovelies that is me in blog style laying it bare. Those are all the things that shoved me out of a career cert. into the world of self-employment.
There are definitely moments when I am thinking, ‘what the heck, OMG do I actually have what it takes, quick pass me the chocolate!’, but then I’ll get a really sweet comment from one of you great people or a shout out on Twitter. It makes me smile to think that one day when you are searching for some skin love and comparing 2 product potentials it won’t just be a guess it will be a ‘I know this one has more good for me’.
I am excited to know that we are going to have a load of future #AHA moments together. That if your skin is suddenly in the middle of a tantrum you’ll know where to come.
So my lovely what is it that puts a BIG tick in your skincare YES please box?
Cheryl Woodman is a scientist & award winning skincare formulator who is more friend next door than bow tie wearing professor. As creator of Honesty For Your Skin her aim is to help you care for your skin in the best ways possible. She is founder of the natural & fragrance free skincare brand Honesty while also hosting 1 to 1 skincare coaching to help you get your best skin yet. Learn more here at www.HonestyForYourSkin.co.uk/Skin-Coach