You want skincare and you want skincare that works – I get you. So the next big question is this, ‘how do you really ‘KNOW’ it works?‘. How do you know it’s doing the business with your skin instead of being a comfortable couch potato?
The first thing we look at when picking up that pretty bottle is that skincare picks ‘biography of promises’ to our skin.
Sometimes that goes so techy it just flies right over our heads. I mean we walked into Boots right not a science lab *winks*.
Sometimes this is a tactic, cus we all tend to think, ‘if I can’t understand it, it must be super high-tech and amazing, it’s just little ol’ me reading this..’ let me say sussh you, you are one brain box and if they can’t explain it so it makes sense, maybe they don’t know it so well themselves *winks*, or as my pal at LabMuffin says, they are trying to ‘bamboozle you’. Yikes!
So let me tell you today of ONE quick, tell-tale way to know whether a skincare promise is ‘realistic’ or more of a ‘hope’ that’s like watching a kid lose their grip on a balloon ribbon ‘n willing it to come back to earth. Darn that gravity *winks*.
The quick tell-tale is as simple as knowing the difference between in vivo and in vitro skincare testing.
That all sounds ‘fancy’ ‘eh but trust me it’s just like that town in Wales with the 58 character name (yeesh!) sounds super bamboozling but once you get there it’s just like any other village!
The 2 Ways Skincare Can be Tested – In Vivo & In Vitro
So my lovely, when you’re picking up that pretty skincare bottle, if they are making a ‘numerical claim’, one that’s something like ‘68% increase in collagen production’ or ‘74% increase in skin firmness’ or ‘50% more skin hydration than X’ there’s gotta be something to back this up!
They’ve measured something that gives you some ‘odds’ of it working – it’s like being at the betting shop *winks*.
There are 2 ways of testing in the skincare world (and healthcare for that too!), its either In Vivo or In Vitro. How much you believe in those bet shop odds can be pivoted on the difference between these 2!
If your skincare has been tested In Vitro, that means…
The dictionary definition…
The human person definition…
‘ When something skincare is tested In Vitro it basically means ‘hey we put this new ingredient in a petri dish with cells that produce collagen, compared it against a dish without the magic ingredient and whoop… 68% increase!’
If you wanted to get the results of In Vitro skincare testing, you’d need a handy zip to give you access to your very bottom layers of skin and tissue and pour it all in like you were sipping up a hot chocolato! In Vitro skincare testing is still good to know, it is super exciting that we know ingredient can do this stuff, but it is not a skincare promise…
The skincare claim that says ‘Hey guys, we tested this In Vivo’, that’s the one to be impressed at. That’s the one that should give you skincare claim comfort, all you need next is a pair of fluffy slippers and a roaring fire.
So what is In Vivo skincare testing?
The dictionary definition…
The human person definition…
‘In Vivo testing is o’ natural. This is the kinda testing that says, ‘hey, we designed this for tomatoes, let’s test it on tomatoes!’. We know we want to affect their juiciness in the middle, but we gotta feed them from the roots to see if this thing actually works in real freakin life!’
In Vivo testing is a BIG tick box. That is how to know if those numerical type boosting claims are worth their ink or if you should metaphorically throw ’em down the sink *winks*.
A Second Sneaky Way to Know if That Skincare Claim is Realistic
So your skincare pick has that magic word of ‘In Vivo’ testing – YAY. Thing is there’s also this pesky thing of ‘statistical significance’ and just how well that skincare test was actually run. That is a lot of detail to look at, and let’s face it, that’s what you got me for *winks*. Make sure to join the [cp_modal id=”cp_id_2790a”]#SkinTips community to shortcut your way to skincare savviness![/cp_modal]
There is one great, awesomely quick way to know whether that skincare company actually REALLY believe in that skincare claim they’re a’making. It’s super simple…
Where did you read the claim?
If you read it on their shelf packaging, and it’s an ‘always there’ part of the packaging (not a tag on sleeve thing that can quickly be taken off) you know that skincare company really believes in their stuff.
It’s like reading body language. If this Mr. Commitment claim could speak it would say, ‘hey we really did our testing here guys and we really believe it works, so we are smacking it right on our normal packaging because we believe if anyone challenges us on this, we have the proof to swot them away with’.
If your claim is only on the text part of their website, or in advertising that can be quickly super-erased off the interweb or television and it’s NOT on the bottle, then that skincare company have less faith in that skincare claim.
What this ‘body language’ of a skincare bottle is saying, is ‘I don’t want to be sacrificed to the ‘can’t sell’ stockroom of death, so instead I’ll wear a pretty dress on top of me that can claim away till its heart is content, but can be quickly whipped off if we are challenged’. This is the corporate money saving get out of jail free clause.
Bottom line, if it says In Vivo and it’s permanently on the bottle, that skincare claim my lovely is realistic, believable and Mr.dependable. That is how you truth-proof a fancy ‘number claim’.
Have you been checking out skincare with fancy number claims? Did you see the In Vivo or In Vitro bit? What did it say?
Cheryl Woodman is a scientist & award winning skincare formulator who is more friend next door than bow tie wearing professor. As creator of Honesty For Your Skin her aim is to help you care for your skin in the best ways possible. She is founder of the natural & fragrance free skincare brand Honesty while also hosting 1 to 1 skincare coaching to help you get your best skin yet. Learn more here at www.HonestyForYourSkin.co.uk/Skin-Coach